Frühauf Genuss
Frühauf Genuss – With their business restaurants, the Frühaufs offer a contrast to canteen dreariness and set the gastronomic standards in premium catering.
Frühauf Genuss is operated by the married couple Tanja and Martin Frühauf – jointly, with great enthusiasm. They are united by their passion for lavish celebrations and culinary excellence, and they prioritise high quality and sustainability in their business restaurants and premium catering, guided by their intuition above all else!
A network of regional quality suppliers, competent and creative staff,
and a consistent focus on guests’ preferences, variety, and dietary concepts within an appealing ambiance and a flexible framework that includes dining and café options are their recipe for success. Across 13 locations, they demonstrate how this works and, above all, how investing in satisfied employees pays off multiple times.
What began in a small 20-square-meter apartment as an office in 2006 has grown together with aobis. Weighing the pros and cons together in the context of strategic IT alignment and mastering complex challenges. Standardising operational processes while maintaining the necessary flexibility and developing solutions that can be transferred to other locations.
Smart decisions are necessary to ensure that digitisation can be sustainable and transferable for the success of Frühauf Genuss. That is our highest aspiration.
The conversations were always on an equal footing, respectful, open, and honest. The focus was always on the benefit and development of Frühauf Genuss. Even during the lockdown period, the developed IT strategy worked perfectly – our employees simply took their laptops home – and we were able to work from home just as efficiently as in the office. No need for compromise, an effortless transition.

FABIO HOFFMANN
MANAGING DIRECTOR
14 years – A partnership that has grown together.
Frühauf Genuss was one of our first clients. We have grown together and are very proud and grateful for the many years of successful cooperation!
Through continuously expanding to new locations, exciting challenges arise that require both a professional IT infrastructure and a solid project management.
I am very much looking forward to the continued collaboration and future projects!

For over 14 years, we have been working with Fabio Hofmann. During this time, we have grown together and greatly appreciate Fabio and his team’s professional, precise, goal-oriented, and friendly approach. With the strategic guidance of aobis, we have been well-positioned for a long time. Lockdown – not a problem for us – our employees packed their laptops and seamlessly continued working from home, just like in the office – a testament to how perfectly we are set up with aobis. aobis makes everything possible! We are extremely grateful to have such an expert by our side and look forward to tackling more projects together!
Tanja Frühauf
Chief Marketing Officer (CMO)