Ruby Gruppe
Ruby is breaking new ground in the hotel industry and build on innovative ideas, lean processes and digital solutions from aobis.
The Munich-based Ruby Group, led by founder and CEO Michael Struck, is forging new paths with its Lean Luxury philosophy. The Ruby GmbH, founded in 2013, currently operates seven hotels with approximately 1,200 rooms, and another eleven hotels with approximately 2,000 rooms are under construction. In Munich and Hamburg, Ruby also offers Ruby Works: flexible, high-quality equipped co-working spaces in a stylish ambiance, with access to an inspiring office co-working community. Through aobis Managed Service and the implementation of a scalable IT concept, all Ruby Hotels, Ruby Works, and the corporate office benefit from professional hardware and software support, an innovative VoIP solution, and a comprehensive IT security plan.
Ruby Gruppe
keyfacts
INDUSTRY: Hospitaltiy & Coworking
LOCATIONS: 25+
EMPLOYEES: 800+
More about Ruby Hotels:
No Office, One Idea, Two Minds!
That could be the headline for this success story. It’s always something truly special when an idea materialises, and a vision becomes reality.
For Michael Struck (CEO of Ruby Group), the goal was always clear: Ruby should rank as the number one among the top hotels in Europe. The facilities, ambiance, comfort, and state-of-the-art technology were intended to set new standards. A key challenge was to develop an IT concept that is flexible, resilient, and highly scalable, relieving the staff and actively driving digitalisation to revolutionise the hotel industry. The innovative use of self check-ins is just one example among many.
As a result, aobis was there from the very beginning and, as a partner from day one, was able to develop a unique IT concept together with Ruby. This concept, characterized by its flexibility and standardisation, can be immediately implemented worldwide in every new hotel. This scalability effect enables precise investment and resource planning. Additionally, the aobis IT team is involved in the construction management of every new project right from the start. This reduces lead times, lowers construction costs, and thereby facilitates secure and stable growth.
Solutions.
INFRASTRUCTUR
IT-CONSULTING & IT-SErVICES
Modern Workplace
CYBER SECURITY
Managed Services
HOSPITALITY BUSINESS SOlutions
What makes this partnership special:
We are exploring new paths together and actively shaping the future of the hotel industry. The high complexity of the requirements and the tremendous pace align perfectly with our philosophy and showcase our strengths. This allows us to continually evolve and provide optimal support for Ruby’s expansion course. The Ruby karma and spirit are contagious and leave us eager for more!
aobis has been with us since the very beginning of Ruby and is one of our most important partners. We have grown together, and for every challenge that this rapid growth brings in terms of IT, the aobis team has found a suitable and, above all, future-oriented comprehensive IT strategy. We particularly appreciate the competent service and dedication shown in our numerous new projects.
Ruby is breaking new ground in the hotel industry, focusing on lean processes and digital solutions. We value aobis as a reliable partner who has significantly supported us since day one with their innovative ideas and continuous support, helping us meet this demand effectively.
Michael Struck
Founder & CEO Ruby Gruppe
