Ruby Group

URBAN MICRO · LEAN LUXURY · SINGLE BRAND · CENTRALIZED ROLLOUT

In 2012, there were zero rooms. In 2025, IHG bought the Ruby Hotels brand.

As Ruby Hotels’ IT partner since 2012, aobis has supported the brand’s journey — from the first infrastructure to international expansion with over 6,000 rooms in 10 countries. IHG acquired the Ruby brand in 2025 for 110,5 Millionen Euro.

6.000+
rooms in europe

10
Countries & coworking spaces

Since 2012
IT partner of Ruby Hotels

How an idea became a Europe-wide hotel brand

aobis: Ruby Hotels’ IT partner since 2012

When Ruby Hotels was founded in 2012, it wasn’t just the brand that was starting from scratch — the entire technological infrastructure had to be rethought as well. From networks and security to centralized hotel processes, aobis worked together with Ruby to develop a scalable IT landscape that could keep pace with the group’s growth.

Today, Ruby Hotels operates more than 6,000 rooms in 10 countries, with an IT structure that was designed for scale from the very beginning. In 2025, the brand was ultimately acquired by IHG, one of the world’s largest hotel groups. For aobis as an IT partner in the hospitality industry, this development isn’t just a sign of successful growth — it’s also the result of an infrastructure that made international expansion possible from day one.

Ruby Group keyfacts

INDUSTRY: Hospitality & Coworking

LOCATIONS: 40+ including the DACH region, Italy, Sweden, the Netherlands, Malta, Greece, and Belgium

EMPLOYEES: 800+

More about Ruby Hotels:

Self check-in as part of the scaling strategy

As the Ruby Hotels group grew, so did the demands on efficiency, speed, and guest experience.

A key part of this development was the consistent digitalization of the guest journey, particularly in the area of self check-in.

Together with aobis, Ruby Hotels developed scalable technical processes for modern kiosk and check-in solutions, enabling fast, standardized, and consistently high-quality guest arrival.

This allows new locations to be integrated efficiently, while guests benefit from a seamless digital experience — without putting classic reception processes front and center.

The technological foundation behind this spans everything from network and security infrastructure to centralized rollout and monitoring processes.

When hotel operations can’t afford downtime

In hospitality, availability determines guest experience, processes, and revenue.

That’s why Ruby Hotels’ infrastructure was consistently built around stability, monitoring, and cybersecurity.

With over 99.5% uptime, clearly defined incident processes, and an average response time of under one hour, the result is an IT landscape that performs reliably even under heavy load.

99,5 %

Backbone system uptime

>1 M

Guests served safely each year

100 %

Projects on time and on budget

0

Successful cyberattacks

<1h

MTTR for major incidents

99,3 %

SLA fulfillment rate

4,76

User satisfaction score

6-figure

Cost savings per year

100%

Audit success rate

Ruby is charting new paths in hospitality, built on lean processes and digital solutions. We value aobis as a reliable IT partner, whose innovative ideas and consistent support have significantly helped us live up to that ambition since day one.

Michael Struck

Founder & CEO Ruby Gruppe

FREQUENTLY ASKED QUESTIONS

What hoteliers want to know about Ruby, self check-in, and scalable hotel IT.

IHG acquired the Ruby brand in 2025 for €110.5 million. The acquisition reflects the brand’s international relevance and growth potential. aobis has supported Ruby Hotels as its technology infrastructure and IT partner since 2012.

aobis has supported Ruby Hotels since 2012 as an external IT department. This includes infrastructure, network, cybersecurity, rollouts for new hotels, support, monitoring, workplace solutions, and the ongoing development of core hotel processes.

Ruby Hotels today operates more than 6,000 rooms across 10 countries, along with several workspaces throughout Europe. From the very beginning, the IT infrastructure was designed for international growth and centralized management.

Self check-in is a core part of the Ruby concept. Digital check-in processes let guests check in faster, cut down on wait times, and shape their stay more flexibly. At the same time, the standardized infrastructure enables efficient scaling of new locations across multiple countries.

With every new hotel opening, the demands on stability, security, and standardization increase. Scalable IT ensures that new locations can be integrated efficiently — without compromising existing processes or guest experience.

An external IT department takes on strategic and operational IT tasks for a company, either fully or in part. This includes support, infrastructure, security concepts, monitoring, maintenance, and technological development — without the need to build up a large internal IT team.

Self check-in enables faster processes, reduces operational workload, and improves the guest experience. At the same time, resources can be used more efficiently and hotel locations run in a standardized way — especially for groups growing internationally.

Hotels process sensitive guest, payment, and business data every day. That’s why stable security structures, continuous monitoring, and fast response times are essential. Cybersecurity plays a central role, especially for internationally networked hotel groups.

Standardized processes, centralized infrastructure, and clear rollout strategies make it possible to integrate new locations efficiently. From network and security to workplace and support concepts, this creates a consistent IT landscape across multiple countries.

The digital guest journey begins long before the stay and doesn’t end at check-out. Modern hotel IT connects booking, check-in, networks, support, and security processes into a seamless experience — for both guests and staff.

SCALABLE HOTEL IT

Sounds like the infrastructure your hotel deserves too?

Schedule a call

From self check-in to international rollouts to cybersecurity — we help hotel groups build scalable digital infrastructure.